Hi Jeremy
To The Best Of My (limited) Knowledge:
UV actually hacks some of the internal bonds and kills the bacteria or virus or protozoa. That is hardly surprising, considering the energy in the UV-C photons. They are quite capable of disrupting DNA bonds.
My understanding is that silver does 'damage' a bacterial cell so it cannot fission, but the cell remains 'alive' – as far as a single bacterial cell can be said to be alive. If not 'alive' at least intact. Good question though: if the cell cannot fission, is it alive? Standard tests for bacteria mostly assume that the bacteria will mulitply (like in a Petrie dish on agar gel), so if they don't many simply call them dead.
Exactly how the silver ion really works is still not fully understood, so I may be wrong.
A caution is needed about the water to be treated: if there are other impurities in the water they may preferentially absorb the silver. Other metal ions like iron will interfere – and we often see iron bacteria in the water. They are harmless to us.
Now, what the marketing guys make of all this is another matter. The general public might have a problem with the fine distinctions here, leading marketing to just say silver 'kills' bacteria. I can understand the problem: marketing wants to sell their silver-based chemicals against chlorine dioxide chemicals (for instance), and that can be a hard sell.
Regardless, neither viruses nor protozoa are handled by this. Both will likely slip through the paper filter. And other contaminants may render the filter paper worthless. I suggest waiting to see if they ever get any EPA certification.
Cheers