Since my last posting several hours ago, I went back to Exped's website and, lo and behold, the Medium Wide SynMat UL 7 is listed!!!
I literally hit the refresh button on my web browser and the new size just appeared like magic. Pretty awesome.
I'm really excited about this pad. There have been many discussions on BPL in the past about whether or not a lightweight sleeping pad this size would be popular, and this Exped MW SynMat UL 7 should settle the debate.
I personally think that it will sell like gangbusters and that we will enter into a new era of ultralight sleeping pads that are actually wide enough to support both arms while sleeping on one's back… In other words: sleeping pads that are actually wide enough.
I actually think manufacturers will slowly move away from nominal 20" wide sleeping pad widths as "standard." If we're honest, the consumer has never really had a choice before (Regular vs. Long/Wide is not an apples to apples comparison). The "standard" 20 inch pad was always too narrow, IMO.
Just imagine the average REI customer who goes into the store and lays down on a Medium size Exped SynMat UL 7, thinks it feels alright, then lays down on a Medium Wide size and realizes how much more comfortable it is.
Then that same customer learns that it will cost him only $5 more [edit: it's $15 more now that REI raised the price, grrrrr…] to get all that extra comfort at a weight penalty of only 3 ounces (which, let's be honest, sounds like nothing to the average REI customer)! Seems like it's gonna be a no-brainer to me.
Again, I think this size will be super successful and force other companies to consider medium wide sizing as well, but we shall see.