@Ben: The reason large companies wouldn't use it is because if f@cking sucks for general use due to how fragile it is and it is a manufacturers nightmare in terms of durability / warranty claims. It is very much a niche product. The general public doesn't generally care about weight, they want the bomproof materials (ripstop nylons, corduras, etc.) that they get today and will last a long time and manufacturers want products that can stand the daily abuse people give them without having to be babied….
Cuben products in the general public's hands would have a very, very short life, a ridiculously high return rate / warranty claim rate and would quickly earn cuben the reputation of being the worst material ever introduced into mainstream backpacks and tents.
If they improved cuben's strength, who knows, maybe it could work. All I know is that if I'm rock climbing or going to be scraping granite or branches, checking a backpack on an airplane, etc., cuben's staying at home.

