Hi Adam
"I would not be too keen to make assumptions about environmental factors affecting wool quality. Some of the most consistent high grade wool in Australia (almost all sheep always sub 21 microns-thats pretty good) comes out of a rather harsh semi-arid area on the Northern Yorke Peninsula, South Australia."
I agree – I was questioning Icebreaker's advertisments which claim that wool grown in an alpine environment will be warmer because of that (but they don't make that claim on their website).
And I agree that the sheep density is pretty high in the South Island – my parents are farmers in the Wimmera, so I really noticed the stocking rates in NZ. I initially thought the sheep were being penned for shearing … Nonetheless, Icebreaker must now be producing a huge volume of clothing and, given that it's all now produced in China, and China is itself a huge producer of wool which must be significantly cheaper than shipping it from NZ, what are the odds that some of that Icebreaker clothing is being made from Chinese wool?
With regard to fleece cleanliness, even sheep that are grazing on stubble will have very dirty fleeces – when you put your hands in and part the wool, the outer 6 cms or so will be the colour of the local soil and the wool below that will be pristine.
The point of the shedding I referred to is, as you point out, to exactly control the protein they get so that their fleeces are consistent quality. But the CSIRO has achieved non-shedded 16 – 18 micron wool, so shedding may disappear.