The Epic has curved pre-bent stays. The ULA OHM with the hooped stays are straight and noticeable.
The Kelty Cache Hauler has a slight curve, as does the Dana externals, and Jansport Externals and most any other external. I wouldn’t always call them an S curve though, sometimes it’s just a slight arc. The MR Crew Cab is pretty much straight. The older externals could get away with less curve because the frame was mostly outside the shoulder blades in a more straight part of the body. The ULA OHM sort of does this, but is not set as wide. On older externals, often the mesh back panel contacts the shoulder blades first effectively keeping the frame off the user and increasing comfort. The Crew Cab, mostly uses significant padding to keep the frame of the user.
The companies I am involved in( Seek outside and Paradox Packs) provide a bit of a unique perspective. First we use a lot of Carbon FIber poles, and have our Carbon custom made. Secondly, we make a hybrid frame pack
Our stays or frame has a distinct S curve to it. If we used Carbon for a frame , it would have a curve. It just won’t be super comfortable or ride close enough for most people without some curve, especially at big loads. How much curve is needed is mostly a function of where the frame rides.

