I totally agree with the results of the tests done Backpacker magazine. It validated my opinion formed from years of buggy backpacking in Wisconsin: 3M Ultrathon is all a** kicking. That stuff REALLY works. It's expensive (10 bucks for a 1 oz tube) but given it is totally effective and one applications works a LONG time, I think it's really a bargain. I think I use one tube every 2-3 seasons. One application and I am generally good for the day. The formulation encapsulates the DEET in such a way that even after hiking and sweating I still don't have to worry about bugs. I may have to reapply some when I get to camp but I almost never get bit. I keep it in a BPL balm jar which is generally plenty for a weekend if used sparingly.
The article's negative was that it was "greasy" and "smelled bad". Well, after an extended weekend of backpacking in June heat I am generally greasy and smell bad on my own. Still, I don't find the aroma that offensive and I find that it "rubs in" fairly well.
I laughed my a** off at the lowest-ranked product: "You'll smell good while being bitten." Haha!
I do NOT use DEET to deal with ticks. These are a big problem in Wisconsin and this year has been over-the-top in terms of tick terror. I treat my clothes with permethrin. I can honestly say with good clothing choices and permethrin I have not had a tick in I can't say how long.
So I use DEET (3M Ultrathon) for flies, skeeters, etc and permethrin for the ticks. The two combined are a true "better living through chemicals" experience.
I was shocked at articles demonstration of the effectiveness of "Repel Lemon Eucalyptus". I have tried a lot of DEET alternatives and genearlly I have not been impressed. I have a lot of friends that refuse to use DEET and I am always wary of using it on my kids. I will have to give this stuff a shot with the wife (who is "anti-DEET") and kids.