What do you think of the pricing on the ULA Arctic pack?

Just compare it to something like the Arc'Teryx Naos series of dry bag packs:

http://www.rei.com/product/733753?vcat=REI_SEARCH

The ULA packs give you two different bag sizes with a more functional and adjustable suspension system for more than a pound lighter and $200 less.

To me, it seems like a great deal.

Absolutely. What Shawn said.

Sure, it's a chunk of change and a shocker compared to SUL pack prices. But it compares favorably, pricewise with many stock internal frame packs in it's size catagory from Mountain Hardwear, Granite Gear, Osprey, etc.

I personally think it's a relative bargain, given it's quality, features and small production run. I also think it will be an imminently resaleable pack (w/ low depreciation) on the off chance one finds it doesn't work for them.

Well, I don't think the price is outrageous but I would sure like to see better pics or one in person before deciding if it's "worth it". If Brian is making it and Ryan is helping design it, I have no doubt of the quality ad think $300 (member price) is probably right on.

More pictures and/or a 360degree "walk-through" such are available for some of the packs on the ULA site would not be a bad idea at all.

Hint, hint, Ryan and Co.

Yes, I agree about the 360 view, but bigger.