Great discussion going here.
I personally don't see any substantive uses for this pad beyond its core function as pack support, so I think it should primarily be evaluated in that context. One could possibly list a few other 'multi-use' attributes, but it seems too small to be a significant piece of a sleep pad system.
So does this contribute enough to pack support/comfort to justify it's choice over another option? I've never used one, but to me it appears to fall in between open cell foam and plastic on the padding vs. support continuum. Gossamer Gears open cell foam 'Nightlight' backpads appear to add a lot of cushioning, but not a lot of support. Conversely, a plastic framesheet can offer a lot of support but not that much paddling.
This appears to fall in between, in that it offers some support and some padding. How well it succeeds at that I can't say. I think to carry significant loads a pack would also need stays (ie. MLD Exodus FS). I tend to like stays + a removable closed cell foam pad so I can use the pad for other uses (ie. sit pad). I suspect I'm happier with my 1.5oz closed cell foam pad supplementing my stays rather than a 4oz air pad, as the CCF pad is lighter, simpler and I'm comfortable tossing it on a rock to sit on it.