I tend to agree with Mike and Ken that it was a bit of a strange way to preface a review (remember, the word "Some" was added after Ken's post, it wasn't in the original).
While, yes, the preface is opinion for some undetermined number of ULers, it's still a pretty broad brush with which the authors smack a portion of their audience across the face, and then they, perhaps, take it a bit too far (those who buy these UL packs are either: overly simplistic and arbitrary, ignorant and inexperienced, narcissistic, or, perhaps, they really are UL backpackers, who'd a thunk?). And the word 'fetish' has negative connotations, regardless of what its true definition is.
It's certainly pretty easy to read the preface as rather patronizing, actually, which will evoke (and has evoked) a backlash of sorts, and that's not good. There are a couple of (communications) reasons why I believe the preface was ill conceived:
1. You've automatically made some portion of your audience 'enter' the review with a negative feeling toward the reviewers. No good comes from that, and it hurts the review and stands in the way of the information you're trying to impart.
2. Your audience is now discussing the preface as much if not more than the review and the pack itself – this is most certainly not what you want to have happen. When it does, regardless of how inflammatory you think the preface is or isn't, it has failed to do its job. It was not well conceived.
So could they have made the same point in much less inflammatory language? I think so. Dave Ure does a great job with part of it:
The premise of comfort and durability is sometimes lost in the search for ultralight nirvana when it comes to UL backpacks. Ultralight backpacks are often simply measured in ounces, at times with seemingly little regard to what a pack can offer in the way of durability, comfort, or aesthetic design. We believe that this can create a significant opportunity for UL pack manufacturers to design gear based on ultralight principles, but at a much higher standard of performance, and for only a little bit of extra weight. The HMG Porter and Expedition packs seem to be targeting this objective.
Doesn't 'attack' or 'belittle' anyone, shouldn't raise the ire the original preface did, but still makes the same overall point. Allows the discussion to be about the pack and the review of it instead of the preface.
Words do count.