From what I understand to increase heat transfer such as in the Jet Boil systems there is additional surface area which acts as a heat sink. Bob's modifications would not increase the surface area and simply add vertical ridges to the can.
At each end of the vertical 'folds' there would be extreme stress on the can and unless you rounded off the corners of the rolling pin at the ends it would probably puncture the can. I wonder Bob's method would be worth the effort though. Zelph's horizontal bands would work as a compression ring adding additional structure to the can.



