Every shoe rubs. What to do?

I have the same issue with most shoes- I have a weird little fat pad there.
Options that have worked for me (narrow heel, wide forefoot):
Kenn Mid Voygeurs- this avoids the issue of the shoe ending at the same height as the place it rubs, but relatively heavy
Asics 4E trailrunners. At first I thought they rubbed there, but as I tested them out at work (on my feet most of the day) I found I ceased to notice it. I wore them on a recent 5 day Sierra backpack with zero issues.
OluKai training shoes- got them at REI and wore them on two overnight backpacks- also zero issues. REI is sold out but Amazon has them. More support than they look like they should have.

http://www.amazon.com/OluKai-Kiai-Trainer-Shoe/dp/B003TNNAC0

If you have a narrower foot than I do, you might look at Keen running shoes.

Good luck- took me 8 months of trying on various trail runners to find those two.

Find shoes that otherwise fit, and just take a knife and cut out the section that is rubbing (cutting tiny amounts out at a time, testing each time). If you want to, you can then add some stitching around the cut part, but I usually just leave the shoe that way with no ill effects.

Inov-8 has a couple mid-height trail running shoes.

It's seen more commonly in those whose lower leg curves inward more than others or maybe in those whose ankle bone is a little larger from previous sprains. Like others said, keep trying on different shoes. Make sure you wear over the ankle socks. You could put up with it since it isn't forming a blister on the foot bottom, but it may get on the nerves to always feel that. I guess I'd not want to cut up my shoe.

The ball of the foot really is the sole of the forefoot, so I think you mean outer ankle bone (lateral malleolus).

I have had shoes before that rubbed me raw under ankle when they fit differently than others. After a few weeks, your skin in that spot toughens and you basically get used to it.

Try Bodyglide to the area that is involved. It reduces friction.

I have the same problem. I buy gel inserts that are half size just for the heel. It raises up your ankles just enough that it doesn't rub anymore. Something like this:

Good idea Paul.

getting a small heal pad as suggested above will fix u….