If you fill up a frameless pack, it is generally a cylinder. The back of the pack (side against your back) is straight. But your back (spine) is curved, and this varies among individuals. Most people have an "S" shaped spine.
So if you put on your pack, and the shoulder straps are adjusted properly, then the bottom of you pack is going to hang away from your body. If you cinch up the waist belt (assuming you have one), then the pack is going to try and pull back from your shoulders, causing pressure against the front of you shoulders. The purpose of the waist belt is just to stabilize the bottom so it will not move around, and it is not really designed to transfer weight. If your straps are loose, and you cinch up the waist belt, then tightening the should straps is also going to put pressure against the front of you shoulders.
So a frameless pack really is meant to carry all the load on your shoulders. And anything over 7 or 8 lbs will probably become uncomfortable after 10 or 12 hours of hiking. A stiff pack frame-pad is straight, and a very flexible one cannot transfer any load, as it will fold.
A properly fitted internal frame pack will have the stays shaped to the contour of your back. This way, the pack will not pull away from your body, and you can transfer most if not all of the weight to your hips, and the shoulder straps generally just keep the pack secure against you body.