Forgive the grandiose subject line, but while checking out the new stuff for spring 2011 at various B&M stores, I've noticed a lot more non-membrane stretch woven soft shells on the racks than I have over the last few years. The higher end places always have some of the Patagonia stuff (Guide, Simple Guide, etc), but the Marmot, Mountain Hardwear, and North Face stuff being stocked with always some stuffy membrane. That, itself, I never understood- who wants to go running in a WINDTOPPER jacket that's less breathable than your eVent hard shell? I don't mind Power Shell personally, though it doesn't seem worth the weight vs a hard shell and a light nylon wind shirt when backpacking.
Last spring, it was mostly Marmot Leadville, TNF Apex Bionic, and Mountain Hardwear G50. This spring, it's Marmot Vapor, Rab Vapor Rise, TNF Nimble, and Mountain Hardwear Onata. I was somewhat surprised by the TNF Nimble- non-membrane pullover similar to the old Arc'teryx Gamma LT pull over, but available at a big box and $60. Might have to pick one up for non-backpacking use.
Anyone else notice a sudden rise in breathable soft shells in your local outdoor shops, or is it a local anomaly?

