Hi Gabriel
Well, there are many ways to skin a cat …
If you are using hardware store silicone sealant, then you probably need to dilute it a bit as many have suggested. If you do you *may* find it goes off very quickly, because many of the solvents used to dilute it have water in them, and water is what makes it cure (fast).
However, I prefer to use something a bit more runny to start with and not dilute it. Sil-Net, Permatex, and others. And I do the seam sealing with the tent (or whatever) pitched pretty tight. I don't use the brush – pretty useless imho.
First I run a *thin* bead along the seam, right in the fold. (How steady is your hand?) I often use a small hypodermic syringe for this. (Ask doctor for a discard.) Then I run along that bead with a finger, smoothing the sealant into the seam as best I can. I make sure as I go that I don't leave blobs, and that the width of sealant is as narrow as possible.
Then I leave the tent pitched for 24 hours for full curing. Baby powder may help afterwards. Then I try to get what's left of the silicone off my finger(s). This may be best done when it is partially cured.
Cheers