All clothing becomes sun protective if you launder it with the right stuff. I'll do some searching for the article that listed laundering with Tide as being as effective as buying UPF rated clothing.
EDIT:
SunGuard fabric treatment claims to provide UPF 30 and lasts for 20 washings. Any UPF treatment (vs inherent in the fabric) will wash out. Better to wash in UPF 30 right before the trip than to rely on a UPF 50 that has degraded by multiple washings.
Personally I burn easily but have never burned or even tanned through clothing so I doubt the warnings by the UPF clothing industry.
EDIT 2:
Here's the article. They found that untreated 5 oz. cotton jersey gave about UPF 20.
UPF 80 after 1 treatment with Sunguard,
UPF 100 after 5 treatments with Sunguard.
UPF 60 after 10 launderings with Tide or Wisk
UPF 80 after 15 launderings with Tide.
Cotton/poly blend had lesser improvements, but still big improvements.
Obviously sun protective clothing is more than just the fabric. Make sure that the garments can be vented for cooling without exposing skin.
University of Nebraska study available at:
http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1001&context=textiles_facpub