This can about when thinking of the "What Happened to Golite" thread and
I noticed you seem to allude to an allegiance to Wild Things… and peoples comments regarding GoLite made me think.
It seems people have these "friend-esque" feelings toward companies like "I like to support (insert name here) because they really get it" or "I like to support the little guy because he's so nice"
Inversely "Don't support them man, they sold out" or "I wont support them because they are war profiteers" (perhaps a subject better suited for Chaff)
but if you are looking to truly improve, lighten, and complete your kit to the best of your financial abilities these feelings are a hindrance.
I mean a company is just that, small or large no difference and of course people are "nice" YOUR PAYING THEM!
I choose gear based on technology, weight, price, and use… No other criteria needed.
Not to suggest that you are doing this but "Emotional" shopping only prevents us from getting to whatever threshold we are aiming at be it light weight, UL, or SUL.
it seems that people have varied feeling when it comes to supporting big or small companies.
At the behest of JohnnyBgood4 I am creating this to pool people's opinions on supporting companies both large and small and one's reasoning for doing so.
Thoughts?

