Hi Everyone,
So I have been wondering where the best place to open an outdoor store geared towards ultralight equipment would be. I guess I started thinking about this while wondering what makes someone likely to switch to the ultralight mindset.
I figure store location is an okay question to ask, because in order to choose the proper place it is necessary to understand the target consumer. What does someone looking to go lightweight "look" like? Are they older or younger? Are they new to backpacking or are they veterans? Who buys ultralight gear? Primarily backpackers? What about hunters? Photographers?
If you had to choose one location to setup a store with nothing but ultralight equipment, where would you set up and why?
