@Roger: Solid synthesis. Perhaps wider seam allowances? McHale uses 1/2 in seams on all his packs.
@ Joe Geib and others: Yes, that would create more work for the UL packmakers, but if demand increases, the UL packmakers may expand themselves to meet the demand. Or (gasp!) mainstream established companies (other than GoLite) will produce more and more UL packs. Competition can be bad, but can it be all bad? Good point about Joe Valesko, though. I can't argue there. Also, the magazine is great for ideas, places and food. I occasionally like their journalism (which is part of why I originally subscribed to Outside last year).
@ Diane: nice post, and the best of this thread. That's the kind of thoughts and ideas I was kicking around and looking for comments on.
@James: Excellent comment about taking REI comments with a grain of salt. People are either seriously hard on gear either by legitimate use or ignorant use. I'm going to guess the vast, vast majority is the latter.
@Monty: advertisers v. subscribers is a huge issue in big-city newspapers. Although that topic is outside the scope of this post, it is relevant here. Also in this issue, their gear editor took a trip with Ed Veisturs, Peter Whittaker and Dave Hahn – all world-class mountaineers. These three men are half of the design team of First Ascent, a (new?) gear company promoted by these three and which holds the first two pages of advertising in the mag. Coincidence?
One comment that not has been made: the sheer economics of returns affect the products that are sold. Returned products eat into profits, and REI's return policy perpetuates this. It is not in their financial interest to sell products that are not bombproof.
Finally, I think the magazine is caught in the middle of two camps: advertisers pay the bills, so thrashing the gear the advertise may reduce that advertiser's number of advertisements in the magazine. In the opposite camp are the subscribers and other readers. They owe a duty to these consumers to thrash products that are crap and call out gear companies for putting forth garbage (like the terms "fastpacker" and "light and fast").
PS: I'd like to see the balance sheet and other financial documents for the company that publishes BACKPACKER.