Hi Roger,
some of the questions you ask are the same I have been asking myself.
For me the durability question is the main issue. This is the point where all the water repellent treatments have failed up to now. I know some people have been testing ion mask treated shoes and boots since at least november last year but I haven't read a full review up to know. Let's wait and see.
What you surface tension question concerns, I'm wondering in which way an ion mask treated article works differently from e.g. an eVENT jacket. They are both porous, ion mask treated jackets supposedly much more than eVENT ones (too much) and they both rely on fluorocarbons to repel water (the coating that makes eVENT oleophobic at the same time actually also makes it more hydrophobic). Long tailed fluorocarbon polymers have a surface tension of about 5 to 10 mN/m, compared with 20-21 for PTFE and around 30 for polysiloxane based polymers if not mistaken. Supposes ion mask is as durable as claimed, why then should we fear pressure as an enemy for ion mask while durability issues for eVENT are rare? The fact that the pores in the ion mask treated weave are bigger than in eVENT and too big to be bridged by surface tension alone?
Concerning resistance to contamination, I would think it's not entirely correct to use contamination problems with EPIC as an indication of the problems that ion mask could have. EPIC is silicone based with a silicone based coating with a surface tension of around 30 mN/m(something like that). It's hydrophobic but not oleophobic. I thought oils, alcohols,… have surface tensions between 20 and 30-35 mN/m. Fluorocarbons on the other hand have much lower surface tensions as already mentioned. In fact, I though that one of elements in all those self-cleaning applications that are being promoted and marketed is the use of fluorocarbons and this in combination with nanoscopic texturing or roughening of a surface. In fact, this is exactly what nanosphere is.
About the fact that they chose shoes, perhaps it's just a sign from the fact that they are extremely confident that it will work. Because, if it works in a shoe (and the environment in which a shoe has to operate), in what wouldn't it work.
Comparing nanosphere to ion mask, I think they are comparable in that they both used fluorocarbon polymers. They are different in that 1) nanosphere uses nanoscopic texturing and ion mask appears not too (nanoscopic texturing makes for even higher hydrophobicity but I think the weak point is the adhesion between nanoparticles and surface)and 2) nanosphere is a surface treatment while ion mask gets into the deepest layers of the weave by the use of plasma as a carrier.
Or doesn't this make any sense what I am saying?