"equipment gets better and lighter."
Don't you believe it. Weight and quality go up and down in a predictable cycle and have done so since the 1940s. Gerry Cunningham instigated the first true ultralight movement in the mid 1960s. Another one came and went in the late 1970s and now we have the current one.
Several things go wrong.
1. Manufacturers beef up their gear to reduce complaints and returns from folks who don't know how to take care of gear. The generous return policy of manufacturers and retailers exacerbates the pressure to make gear bomb-proof.
2. The manufacturers are in the business to make money, not equipment. Market studies show that most backpackers are neophytes at best. You can sell them anything. If an item is easier to make in a heavier version, that is what will get made.
3. Often, the manufacturers are not themselves wilderlings. And if they are, the chance that they are gram weenies like us is pretty low. The obvious exceptions are the cottage gear makers who have a commitment to a product and the community. Rarely are such people good at business or long for the business. If nothing else, biology puts sole proprietorships out of business. In short, the big guys don't have the incentive to keep pushing against the tide.
4. The one thing that has kept the current UL trend going is the pressure of the UL community and its ability to recruit new member – i.e., customers. The one thing that will keep the gear makers working for us is to help them make money and to punish them when we are dissatisfied.
5. Therefore, GMONEY, send that pad back to the manufacturer or the retailer with a clear expression of your dissatisfaction.