Rab is particularly bad at this. They have probably 18 new models every year. Researching anything but the most current styles is a nightmare. Inov8 has been particularly good at this, with a limited number of models and model names that actually give information instead of mining the thesauraus. Understandably, garments have to change to keep up with technology and because the market demands new features and new price points. But it seems it would benefit everyone if some sort of meaningful naming categorization were applied to indicate, year-to-year, which items are comparable or iterations on a previous one. Thoughts?
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Marketing and the model parade
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