BackpackingLight.com Breaks From Mold as the Anti-Establishment Authority in Lightweight Backcountry Travel

Bozeman, MT – July 17, 2003 – After only two years of publishing, BackpackingLight.com emerges as an industry leader for commentary and advice on lightweight backcountry travel. BackpackingLight.com delivers a unique combination of scientific rationale and highly opinionated expert advice. Founded by renowned fastpacker and biomedical science entrepreneur Dr. Ryan Jordan, the BackpackingLight.com editorial team is not only technical in their approach to the sport, most hold engineering degrees. The online journal is currently a resource for 70 percent of lightweight and ultra light backpackers in the US with international readership spanning the globe to more than 200 major outdoor equipment manufacturers and several hundred thousand consumers. In fact, BackpackingLight.com and Dr. Jordan were recently featured in the New York Times (On the Trail With the Clothes on Your Back and Little More, July 13, 2003).