It’s for cooking with – either in the backcountry (say, add some to that dried beef stew, or use it in your own dried concoctions) or at home. I confess to frequently cooking with it at home when I don’t have/don’t want to open a bottle of white/red; it’s quite good, and potent.
Definitely worth a try if you’re even a bit of a foodie; ‘Adventure Foods’ carries a couple o’ different kinds as well.