I had to watch a trailer for a movie called "Backcountry", complete with the following scares:
1. the overly-confident boyfriend who insists they don't need a map
2. the slightly-creepy stranger in the woods
3. a man-eating bear
4. falling and breaking your leg
5. the man-eating bear breathing heavily outside the tent
If "Wild" is going to encourage newcomers to backpacking, what do we think this will do?
http://trailers.apple.com/trailers/ifcfilms/backcountry/