Brad Groves
Mostly longer trips without resupply, in what usually seems to be cold and wet conditions. Over two decades of backcountry travel including backpacking and canoe tripping. I consider Marquette to be my home, but I currently live down-state. Many years as a buyer in specialty outdoor retail.
Latest
Outdoor Retailer Summer Market 2010: Day 1 Blog Tasty Treats (from the first-timer)
The daily perspective of an industry vet on the show floor for the first time: "A fantastic all-systems overload."
Be Prepared, Not Equipped
The main reason my pack got lighter was because I realized that being prepared had little to do with the equipment I carried.
Ultralight Economies of Scale: Budgeting for Your Pack & Wallet
How can lightweight backpacking translate and relate to financial management? Doesn't all that lightweight loot cost money?
Selling Lightweight: How Retailers Can Help Your Pack Weight
The interactions between retailer and consumer can have a dramatic influence on the gear carried and experience had by a consumer. We examine the tools both retailers and consumers can use in evaluating gear and determining the best lightweight options for individuals.
