With the Fall/Winter 2007 lineup, GoLite is revamping their apparel lines, dropping many of their long time products, and introducing new products with generally lower prices all across the line.
Notable among these changes is GoLite’s decision to drop the Xirtam jacket from their lineup; a bold choice given that the Xirtam received the Backpacker magazine editor’s choice award just a year ago. Replacing the Xirtam, with similar functionality in stretch, waterproof/breathable jackets, are two products – the Gamut and Paradigm jackets. Both jackets feature GoLite’s new Trinity 3 layer stretch waterproof/breathable shell fabric. I am anxious to try the Trinity fabric in the field – it is lighter than the Xirtam fabric and was genuinely stretchy. The Gamut features hand warmer pockets, an adjustable articulated hood, taped seams and a separating front zipper. The Gamut weighs in at 12 ounces (size M, women’s size M is 10 ounces) and will set you back just $100. In comparison with last year’s prize-winning Xirtam, it is lighter, cheaper and, according to GoLite, has significantly improved fabric. The Paradigm jacket is the top end of the new stretch, waterproof/breathables. It weighs 16 ounces in a men’s medium (15 ounces for women’s size M) and adds pit zips, Velcro cuffs, an MP3 player internal pocket and a more adjustable hood to the features in the Gamut. The Paradigm has an MSRP of $150. The Paradigm is pictured at right (bottom photo).
Continuing this trend, GoLite has a new series of lightweight synthetic fill jackets. The Buzz jacket, a staple of GoLite’s lineup for several years, is gone. Replacing it are two jackets; the Salsa jacket and the Tango Hooded jacket. These jackets are lighter and less expensive than the Buzz. But in this case GoLite has chosen to use lower performing – and less costly – insulation and shell material. The Salsa jacket uses Thermolite Active insulation and a simple rip-stop nylon shell. But at 13 ounces (11 ounces for women’s size M) and only $100, it may offer good performance for your dollar. The Tango Hooded jacket is a hooded version of the Salsa. It weighs in at 14 ounces (13 ounces for women’s size M) and has an MSRP of $125. The Tango Hooded jacket is pictured at right (top photo), with a look at the patterned hood lining in the women’s model.
A third example is GoLite’s Wisp wind shirt. The Wisp will get a slight update this Spring. The front zipper will be increased from 7 inches to 10 inches. And a zippered side seam pocket will also be added. The specified weight of the Wisp wind shirt will rise from 2.5 ounces to 3 ounces. But the price of the Wisp wind shirt, already reduced in 2006 from $70 to $50, will remain at $50. There are other changes in GoLite’s apparel lineup; new 800 fill down jackets and new performance layers. We’ll get the best of all these products out into the field and report on their performance.