ZPacks is way past needing any influencers to boost their sales. The Duplex has been the number one selling ultralight DCF tent for years now. Besides on Wednesday they started out with 9 used tents and quickly sold six, then added another 3. At the moment only 3 used tents left. And at least 16 used packs. So that would be one heck of a lot of influencers. The tents and packs are trade ins, much like when you go to a new car dealership and trade in your used vehicle for a new one of a different model.
ZPacks always has a number of tent choices with some getting cycled in and out of their lineup and other new models getting added. Some might be offered in tarp form for awhile and then not. Others disappear and then show back up months or years later, never letting the buyer get bored. But there are a plethora pack options. Again the lineup constantly changes. Keeps many buyers always wanting the “latest thing”. Now the Plex Solo and Ultra packs are hot. The strategy is the opposite of MLD which has a very limited number of classic designs with hardly any new tents or packs being added. Simplicity and bomber durability are MLD’s mantra and I rather like that approach.
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