Gear Reviews have always been and will continue to be, a core part of our content strategy. In 2018, we made a very strong push to publish reviews that were timely, technical, and free from the bias that’s inherent in so many gear reviews published online.
The primary problem with gear reviews today is that publishing them is motivated by the dangling carrot of affiliate revenue.
As such, gear review headlines are written for click bait (“Best stoves/tents/backpacks of 2018!”) and feature lists (listicles) of popular gear that will deliver the publisher good revenue. However, seldom do these types of articles feature trustworthy comparisons by writers who actually use the gear or have an in-depth understanding of gear design and performance.
Backpacking Light receives affiliate revenue, of course,
Very Interesting!
However, seldom do these types of articles feature trustworthy comparisons by writers who actually use the gear or have an in-depth understanding of gear design and performance.
I have witnessed that this past year when an item that I manufacture is compared to an item that offers an affiliate link. Yes, biased comparisons, I agree!
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© Beartooth Media Group Inc.
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