Yvon Chouinard
Yvon Chouinard is an American mountain climber, environmentalist, passionate activist, itinerant adventurer and iconoclastic outdoor industry businessman. His company, Patagonia, which was founded in 1973, is known for its environmental and social initiatives. Chouinard is also an avid surfer, skier, kayaker, gardener and falconer and is particularly fond of Tenkara fly-fishing. He has written about climbing issues and ethics and on mixing environmentalism with business.
Latest
An Introduction to Simple Fly Fishing
"The lesson that we learn from fishing with a tenkara rod is that we shouldn't fear that a simpler life will be an impoverished life. Rather, simplicity leads to a richer and more satisfying way of fishing - and more importantly, living." - Yvon Choiunard
